A Search Engine Optimization expert is critical to the success of a tech startup. Its job is to put online content at the top of search engine results pages like Google and YouTube.
Here are the tasks and talents required to be at the top: technical, relational, and strategic.
A SEO Specialist (SEO stands for Search Engine Optimization) is a Digital Marketing specialist who specialises in “search engine optimization.” This activity is increasingly central to both B2B and B2C digital strategies.
SEO Search Engine Optimization is a field that requires a variety of skills: a good SEO Specialist can make or break the success of a digital project, particularly content marketing.
What are his talents? How can he become one? And what career opportunities are available for him?
What does an SEO Specialist do?
SEO Specialists are responsible for optimizing the structure and contents of digital properties to increase their authority and position in search engines’ SERPs.
The SEO (Search Engine Response Page) is the search result page that any user sees after entering a query (that is, a set of keywords) into any search engine’s search box.
Eugenio Tommasi (SEO Specialist at the Digital360 Group) explains that optimizing content from an SEO perspective involves listening to users and providing content that is in line with their expectations and needs.
To get free traffic from search engines, a website owner must rank the user first. Google changes, so does SEO. These principles are still valid.
SEO is a term we associate with Google. However, Google isn’t the only search engine. There are many others that we don’t even recognise as such but have a similar function.
Think of Bing, YouTube, or Amazon.
Search Engine Optimization Is Critical
Search Engine Optimization is one of the most efficient and effective Digital Marketing activities.
It has a high return on investment in the medium-long-term and allows you create a true circle of authority, visibility, and positioning for a site, landing page, or App.
Because SEO is focused on increasing organic traffic (i.e. SEO is not an investment in advertising. It’s a way to create digital properties.
A lot of traffic is a sign that potential customers are interested in your site and have found it through keywords related to the topic, product, or service.
Being on the first page of search results means that you are able to reach a wide audience. This is the goal for an SEO Specialist.
In this case, if you compare three websites in the same industry that are high on the search results page, one is lower on the initial page and the second page The first one is likely to gain greater visibility and thus greater potential for users and sales.
A website may improve its ranking for keywords that are relevant to its content by following several precautions that pertain to the structure of the site and its content ( SEO On Page) as well as the authority that comes from external hyperlinks ( SEO Off Page).
What are the definitions of On Page SEO and Off Page SEO?
These are two complimentary and vital elements in an effective optimization plan.
The reality is that some SEO professionals are more skilled at the first, while others are more inclined to the second. This is because their methods utilize different expertise.
On-Page SEO (also known as Site SEO can be described as more complicated, since it requires the ability to determine the most relevant keywords for a specific market and then create from scratch or completely modify a site to be compatible with the ever-increasingly strict guidelines that search engines follow.
The constant changes, like the changes to Google’s algorithm, for instance, The Google algorithm actually tends to refine more the manner in which the machine perceives how it interprets, structures, and interprets the content of websites for the purpose of enhancing and satisfying users, displaying the results. more relevant searches that match the query you typed.
In reality, the search engine aims to give a precise response to the user’s needs, and sites have to change to the changing needs of users in regards to content quality as well as speed of loading and the fluidity of user experience.
The last point ties SEO with UX (User Experience) and CRO (Conversion Rate Optimization), which are complementary actions that increase the likelihood of turning visitors into real leads .
It also includes the SEO On Page and includes information on pages of the website regardless of whether they are documents about products, information or posts from corporate blogs.
The more content is efficient, well-written, and user-friendly, the better they can answer questions people interested in the subject may have. The more they are linked in a sensible way, the more likely the website will be assessed by Google or its rivals.
SEO Off Page or SEO Off Site On the other hand, it is based on the ability to analyse and choose the most appropriate and popular search keywords and on the knowledge of creating optimized content. It also follows an extremely relational method.
In fact, what was once referred to as “link building” (literally “link building”) is now known as Digital PR activity , thus insisting on interpersonal skills.
In the real world, it means searching for and selecting websites and blogs that are relevant to the subject you’re talking about and then contacting them, persuading the writers to create an optimized post and a hyperlink to the website you would like to advertise.
If they are identified in the code with “dofollow,” or the “dofollow” tag, they are in a position to transfer credibility from the site hosting the link to that.
How to Become a Seo Professional
There are now many SEO-specific courses available for those who are graduating in online advertising and want to specialize in this type of activity, as well as webinars and seminars presented by industry experts for those who have already completed their reports and are interested in this discipline.
Until recently, becoming a search engine optimization professional was primarily a labor of love: the best SEOs in Italy are largely self-taught.
Undoubtedly, checking out books and website content by authoritative numbers in the field is the way that is best to steadfastly keep up, as well as following specific foreign websites, mainly American, which have an immediate website link with Bing by itself, such as, for instance, internet search engine Land or search-engine diary . However, an SEO that is good does not live on theory alone. On the other hand, experimenting and empirically putting into application the rules learned, with domains utilized as testers and personal placement tasks on alternative search engines-like a YouTube station or even an Amazon level-these are generally the best ways to get real comments and records.
What are the skills of an SEO expert
An SEO professional must have a broad and varied set of abilities in order to be effective in the round in this discipline that is multifaceted. Here are the most important ones:
Keyword research and analysis that is semantic.
Knowing the sector in which you operate, making use of research tools and keyword analysis, detecting growing trends, analyzing the competitors and the keywords on which they are best positioned: these are fundamental activities in the initial phase associated with a project.
What are the skills of an SEO expert?
An SEO professional must have a broad and varied set of abilities in order to be effective in the round in this multifaceted discipline. Here are the most important ones:
Keyword research and analysis that is semantic
Knowing the sector in which you operate, making use of research tools and keyword analysis, detecting growing trends, analyzing the competitors and the keywords on which they are best positioned, are fundamental activities in the initial phase associated with a project.
Programming and development, technical abilities.
A smattering of technical skills is a must; for instance in order to “read” and programmatically insert the characteristics of these metatags (title, description, H1 etc.) or associated with links ( dofollow or nofollow).
There are also even more needs that are technical, for example, testing the net server logs or even knowing how the motor manages the crawl budget.
Optimized writing.
Within an apparently “nerdy and technical” discipline, really knowing how to write properly, fluidly, and pleasantly is fundamental. The constant repetition of keywords and extremely “mechanical” writing were rewarded by the machines. Today, however, it is essential to know how to write optimized however in a natural, proficient and grammatically impeccable manner.
Relational skills.
Specifically for Off Page SEO and Digital PR , knowing how to interface with content creators, bloggers, and journalists to acquire articles with links is essential.
Usage of certain tools and Analytics.
Understanding how to use the main tools for keyword analysis, backlink profile analysis, or Analytics is a fundamental part of an SEO specialist’s work.
Strategic vision
Finally but not least, on the contrary, having a vision that is strategic to be able to see beyond a person’s range of action and knowing how to connect constructively with the other figures of corporate Digital Marketing is fundamental.
An SEO Specialist must recognize that while organic traffic is important, it is only one part of the funnel, and that communication guidelines must often be integrated into the creation of optimized content as well as the structure of an online site itself.
As mentioned above, however, there are verticalities linked to the On Page or Off Page, or even to particular searches.
Not only that, often the SEO Specialist is a figure that is operational and finds himself after the directives of an SEO Manager or Operations Manager, who deals with the more strategic and analytical viewpoint associated with a project, then leaves the executive work to the SEO Specialist.
Exactly what’s the distinction between SEO and SEM?
Fundamentally, the type of traffic that the two activities are able to bring to a property that is digital SEO increases the so-called natural traffic, that is, natural, while SEM (Search Engine Marketing) is based on paid campaigns, so that it brings paid traffic .
What is the salary of a SEO specialist?
A seasoned professional in search engine optimization, whether freelance or employed in an agency or business, can undoubtedly strive for a salary of between 30,000 and 40,000 euros in RAL.
A team of people will undoubtedly have an interesting monthly wage and advantages also connected to surpassing particular traffic and transformation objectives on each task in particular, a figure that is senior coordinates.
